SUBJECT: Having Your Ebook Ghostwritten Lesson 43 of 50: Format Your Ebook

Hi {!firstname_fix},

There are two common eBook formats, EXE and PDF.
These formats refer to the type of electronic
file your eBook will be. One type has .exe after
the filename, and the other has .pdf after the
filename. 

If your ghostwriter already put your eBook into
one of these formats, then you are all set. If
your eBook was delivered in a word processing
file, then you'll need to convert it to either
EXE or PDF. You can buy software that will make
an .exe file, or you can purchase or use free
software to convert the text to a .pdf file. 

I recommend the .pdf approach for several
reasons. First, of the two options, .pdf results
in a smaller file. This will allow buyers to have
a faster download of your book. Secondly, .pdf
files can be read easily with free software on
either a PC or a Mac. Thirdly, .pdf conversion
software is not terribly expensive and there are
even free versions you can use. Most of the free
versions work really well if all your eBook
contains is text. However, the free converters
tend to contain popup advertising. 

One free, ad-free, basic converter is the create
Adobe pdf online service directly from Adobe, the
father of .pdf generators and readers. There are
others you can find by web search. 

For a modest fee in the $20 range, you can have
advertising eliminated from some of the free .pdf
conversion services and programs. To me, it's
worth it. But if you don't mind one or two
pop-ups each time you convert a file to .pdf, you
can save a few bucks by using free services. 

To be able to convert every bell and whistle in
your eBook to .pdf, you can purchase Adobe's
program to do so at a cost of over $200. This may
be necessary if your eBook is unusual, containing
animated film clips or other technically unusual
features. Free or cheap converters will convert
your text. Basically, your .pdf file will end up
looking like what your printed pages would look
like. Converters abound, and therefore you can
use free or buy a converter that will only do
what you need for a fraction of the $200 you
would pay to get every bell and whistle. 

Some eBook authors prefer the .exe file because
it can provide additional flexibility, nice
graphic conversion, and other features. Most .exe
converters or services cost a bit, and honestly,
you probably won't need those features. First of
all, most eBook readers just want to read your
book and are not terribly impressed with
extraneous details that would not be presented in
a paper book, with the exception of hyperlinks.
Secondly, .exe files are only viewable on PC's,
so right off the bat, you lose potential Mac
customers. 

Some word processing files can be compressed for
quicker downloads by using programs such as the
free one at www.beowurks.com. But that still
doesn't solve the problem of your readers needing
MS Word or similar purchased software to read
your book. 

If you're interested in outsourcing your ebook
creation, check out this offer below:

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To your success, 
YOUR NAME GOES HERE